A Bit About Me
I have 20 years of experience executing consumer, customer, and event marketing. I'm a proactive leader who can attract and retain key players. I am often recognized for creativity and for turning innovative ideas into business results.
Work Experience
April 2023 - Current
Director of Customer Experience, Timesavers LLC.
Timesavers transformation leader, committed to designing exceptional customer journeys. With the goal of driving customer satisfaction, loyalty, engagement, and retention. www.timesaversinc.com
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Leadership and Empowerment: Developed a high-performing team, fostering empowerment and growth, ensuring each member exceeds customer expectations.
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Introduced market research surveys to gather customer feedback for continuous improvement.
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Implemented Salesforce Service Cloud and Field Service Lightning to provide a comprehensive 360-degree view of customers.
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Data-Driven Insights: Leveraging strong analytical abilities to transform customer feedback into actionable improvements, enhancing products, services, and interactions.
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Implemented Salesforce Service Cloud and Field Service Lightning to provide a comprehensive 360-degree view of customers, facilitating sales team collaboration and delivering exceptional reporting and metrics for executive leadership and the board. Resulting in cost savings for the company from internal communication efficiencies.
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Collaborated closely with the Marketing team to launch successful campaigns, driving revenue through parts sales and spearheading Customer Appreciation Month in April 2024.
Nov 2018 - Nov 2022
Sr. Marketing Manager, Jostens
Lead the strategy and implementation of go to market (B2C, B2B, B2B2C) for the $200M yearbook business. This included overseeing paid social strategy, email strategy ($45M channel rev), direct mail, and ecommerce. Managed 3-person team.
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The COVID pivot campaign, which began with school closures in 2020, quickly implemented consumer campaigns, specifically email, resulting in 24% growth in unit sales during Q2 and Q3.
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eCommerce upsells were driven by end-to-end new product development, management, and marketing, resulting in an additional $1.4 million in sales the first year.
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Our team released yearbooksigning.jostens.com in response to COVID; I oversaw the site's two-month marketing push, which resulted in 225K registered users.
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Editor and chief of the FSEA Award Winning 2022 Jostens Look Book, https://bit.ly/2022JostensLookBook
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By adding personas to automated marketing emails and adding a prospect blog and forms to Jostens.com, the B2B digital ecosystem evolved, resulting in a 12% increase in email open rates and a 2% increase in CTR.
Dec 2014 - Oct 2018
Consultant, Minnesota Events & Marketing
Started a consulting company for events and marketing. I built the website www.minnesotaevents.me and worked on several projects during this time:
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Jostens contracts: created Salesforce training videos, completed consumer marketing pilot for enhancing an existing GTM strategy for an existing product, worked as an event brand manager on an annual business meeting for the new CEO.
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Social media consultant for www.nextprecisionmarketing.com
Apr 2012 - Dec 2014
Marketing Manager, Jostens
Responsible for developing solutions to drive consumer awareness and engagement around Jostens product offerings, ultimately driving positive yearbook buy-rate.
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Implement consumer merchandising plan for ReplayIt.com and ReplayIt app [email, digital, mobile app, in-school collateral]
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Oversee market research for consumer message testing
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Contribute to Social Media marketing effort for yearbook consumers:
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Manage creation/messaging of consumer facing commercials
June 2004 - May 2012
Event Planner, Jostens
Develops, implements and leads meeting/event strategies for Jostens.
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Lead teams in the development of convention and tradeshow event marketing strategies.
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Manages the entire meeting/event strategy, logistics, and implementation process.
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Collaborating with people at all levels of the organization to develop budgets and audit/reconcile billing
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Lead special projects to create innovative event solutions.
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Proficient in managing multiple projects and meeting deadlines
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Highly detail-oriented to ensure project specifications are met
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Adaptable to high-pressure situations and time constraints
View my work on LinkedIn
